More efficient marketing more often than not will equal better marketing. So, here are some tips on how to achieve this.
1. Clean Your Databases
Data purging should never become a once-a-year event. Neglecting your contacts/leads database for lengthy periods can render all marketing efforts futile. It’s a fact that over 70% of firms feel that issues with data quality are having an impact on consumer perception and trust.
Why is this the case? Well, successful marketing results from data-driven decisions. When the input data is incomplete or inaccurate, any data-driven decisions derived from it are almost guaranteed to be as equally inaccurate or incomplete. Some studies show that less than 50% of worldwide organizations have faith in their data when it comes to crucial business decisions. Talk about a lost opportunity!
You want your marketing strategy to be as on-point and targeted as possible. So, make data cleaning a regular occurrence and you might then be able to rely on data for your advancement strategy.
2. Get To Know Your Target Audience
When thinking about marketing approaches for your small business, keep your audience in mind.
Some questions to answer include:
– Why are they?
– What demographic and socioeconomic groups do they come from?
– How can you better serve them?
Considering buyer personas is an important skill you need to develop to determine your target audience’s interests and responsibilities. Knowing which buyer personas you want to target helps to drive directions. In addition, you can categorize personas to optimize your targeted marketing lists.
Furthermore, think about how you can optimize your sale funnels for different buyer personas. For instance, a buyer that comes to your company with a nurturing need requires a different sales message to one that comes ready to throw cash at anything. You need to make contact with potential consumers at the right time to properly target your sales message.
3. Stay On Target
Once you know your audience, keeping content on target is the next step. The content needs to be relevant, valuable, and targeted. Clickbait and generic sales pitches are unlikely to facilitate you gaining trust from your potential consumer base. Instead, you need to strive to connect with buyers on a personal level. Make them feel like you understand what they need and want, and that you care about them.
How can you do that? Well, instead of relentlessly pushing a product or service, focus on offering insight, information, and perhaps entertainment. It might be counterintuitive to believe, but an entertained lead is more likely to make a purchase. Manage your marketing tasks efficiently with TrackTime24.com work schedule builder.
You also need to think about content marketing. You can discover more about effective content marketing strategies here.
4. Don’t Neglect Your Emails
It can be easy to become overwhelmed in emails. However, did you know that 85%+ of consumers report emails to be their preferred method of business communication? To make a long story short, despite the fact that emails have been around for a while, they still remain effective.
The truth is that as a small business owner, email marketing can be your most impactful business strategy. Of course, good content doesn’t automatically grant assurance that your emails will be read. However, there are things you can do to improve open-rate, audience engagement, and customer conversions.
Here are some tips:
1. Make sure your emails originate from a verifiable sender’s address, preferably your business address.
2. The subject line is everything. Limit what you reveal so receivers can’t banish the temptation to click.
3. If you use e-mail templates, make sure they are optimized for mobile devices. Your emails need to be visually appealing and a joy to read.
4. Include a call to action. What should recipients do next? Be sure to make their move clear in your correspondence.