Purchasing beauty products online can be a little tricky. There being so many options makes the whole business even more overwhelming. You may find yourself going down the hole of analysing multiple swatches to check if that foundation or eye shadow matches your skin tone, especially if you have not tried it before. And even if you have tried the products before, you want to get the best bang for your buck. The whole experience can be frustrating. However, shopping online for beauty products does not need to be a herculean task. Here are some pro tips that will make it super easy!
Always read the product reviews and check the ratings
When booking a hotel room or buying a new laptop, you will always read the reviews to arrive at the best option for you. You should apply the same thoroughness when making purchases for beauty products. Beauty reviews will help you to make a more informed decision. A decision that will not result in buyers’ remorse.
Remember, online reviews might not be authentic. Huge websites like Amazon, as well as smaller online marketplaces, may have tons of fake reviews. Try to look for a marketplace with a community while still collecting user reviews from all over the web. Alternatively, you could use the poll function on Instagram to inquire with your audience how they feel about the beauty products you are looking to buy. YouTube also tends to have tons of videos and candid reviews about products. Those can be useful too.
Understand the ingredient labels
Reading the ingredient labels is especially important when buying products that you will put on your face. In the United States, the Food and Drug Administration (FDA) requires manufacturers to label all cosmetics with their International Nomenclature of Cosmetic Ingredients (INCI) names. Even then, most buyers do not take a minute to read through the list of ingredients to know what products they are letting sit on their skin.
Always remember to read the cosmetic labels and understand the things that are in your favorite beauty product. You will make better and informed decisions when you are aware. Understandably, ingredient names can be long and seemingly complex sometimes. Try to look out for parentheses which usually contain the common name for the ingredient. The ingredients are always listed from the ones with the highest concentrations. So will know the constituents of the products. Be wary of cosmetic or personal care products that have a long list of ingredients. Products that have shorter ingredients lists tend to be more holistic because they are less processed. Do not forget to check the shelf life of the products to know how long the products will be good to use.
Always look for deals
One of the best things about online shopping is that you can get great deals. Remember, you only get a great deal if there isn’t another website selling the same product for cheaper. The beauty of online shopping is that the search is easy.
You do not have to walk between different stores to compare. Check if other stores are stocking the beauty products for cheap. If you do not land discounts, you could wait for the frequent sales that products usually have.
Sign up for rewards programs
Many online stores have rewards programs for their customers. Some have promo codes and offer to give notifications whenever they have flash sales. These will make your money go further. Some even have up to 35% discounts and even free delivery. You will only know of these offers if you sign up for the rewards programs.
Know your skin
Before you even start the online search for the best beauty products for your skin, you need to be well acquainted with your skin concerns. If you generally have dry skin, you may want to avoid drying cleansers or powder-based makeup products. When you know your skin, you will be more likely to avoid gimmicky products that are not the best for you. You can go for the Korean skincare tradition using only natural and chemically friendly ingredients on your skin. Make sure you know other characteristics of your skin, like the overtones and undertones.
Your skin undertone is the subtle muted color that is beneath the skin surface. It is a shadow that is always in the background. It could be either cool (red, pink, or with bluish hints), Warm (yellow, peachy, or with golden hues), or Neutral (Olive or a mix of cool and warm shades). Knowing your skin tone will help you find beauty products that will match your unique undertones. The wrong beauty or makeup products could leave you looking like an orange clown or unnatural with a caked look.
Use try-on apps
It is time to embrace tech in shopping! You can now use beauty tech for things like trying product shades or matching foundations. These innovative tools and apps help you see how the products will look without leaving your house. When using the try-on apps, stay make up free to ensure you get the most accurate recommendations.
Only shop from trusted sites
Nowadays, online scams are prevalent. It is, therefore, vital to ensure that the websites you decide to purchase from can be trusted and have multiple good reviews. Ask your friends and family for their recommendations and look at google reviews. Trusted websites are also most likely to carry legit items. That is important because we know the beauty marketplace is marred with numerous fakes.
Look at the return policy
Buying things online, let alone beauty and makeup products, is risky. Many of the products are usually in glass bottles that can suffer damages like breakage during delivery. Sometimes you may get a product that is almost expiring, and you only discover that after it has arrived. Be sure to check the return policy of any website you wish to purchase from; find out if they have full refunds or product replacements.
Now that you know how to shop for beauty products online like a pro, go forth and buy great products. Have fun!