Fashion has been one of the most competitive industries in the world for a long time. With the popularisation and globalisation of the internet, online shopping and eCommerce websites, to stand out from the fierce competition, we need to build a top-notch fashion eCommerce website to be successful. Keep reading to learn more about how to build a fashion eCommerce website with handy tips for designing, developing and optimising your online store.
First, you must aim for flawless, intuitive and user-friendly site navigation. The loading speed of pages on your website needs to be impeccable. When it comes to product images and descriptions, you need to enhance them maximally. Additionally, people appreciate when you include additional features such as buy now pay later, virtual reality, AI and live chat. Consider what you can do to make your eCommerce more appealing to users. Moreover, to build brand authority and trust, you should start a blog.
1. Aim for flawless site navigation
One of the first things you must aim for is optimising your fashion eCommerce website for flawless site navigation. Users prefer a simple website design they can navigate intuitively and find what they need quickly. If a website is not intuitive and confusing, the users will likely give up and find another eCommerce with a better design. You should pay special attention to your homepage. It should contain a menu where a user can easily find the products you’re offering. Remember that proper categorisation and adding filters, and sorting products are essential. You should have categories such as dresses, skirt and blazer sets, pants, swimsuits, etc.
2. Improve the loading speed
Another crucial thing is the loading speed of pages on your website. Speed is a vital ranking factor for Google, so you should seriously consider improving it if it’s not satisfying. Loading speed is proportional to the whole user experience. Slow page loading speed affects SEO negatively, and it annoys visitors, leading to them leaving their shopping carts empty. There are a few plausible ways to increase your website’s loading speed. For instance, you can compress images and include the proper file types. You should use CDN to store your static files. They can easily be retrieved when a user wants to access them.
3. Enhance product images and descriptions
The images of your products should be highly professional, and descriptions genuine, realistic and accurate. Always remember that a person visiting your website and wishing to make a purchase cannot feel or touch the product. That’s why you need to make sure that they can see the product as realistically as possible. Include photos of the item from different angles, on a model and a closeup of the material and pattern. You can even include a 3D image or a catwalk video. Additionally, add a detailed description of every product, containing the materials, how to maintain it and other essential information. This will help users decide quickly whether to buy a product or not.
4. Include additional features people appreciate
There are various additional features you can include in your fashion eCommerce website that people appreciate. Some of them are various methods of payment, buy now pay later, virtual reality, different AI features, live chat and free shipping for spending a certain amount of money. People like it when they can pay in a few ways to choose the most convenient. They also appreciate free shipping for a certain amount of spent money. Moreover, some fashion eCommerce websites have included AI features, such as trying on clothes on your avatar, which is excellent.
5. Start a blog
Finally, one thing that will boost your brand authority and trust is starting a blog. Blogging is great for any industry and business type: if you run an interior design business, you can share tips on designing a master bedroom, if you sell clothes, you can write about various sustainable materials and so on. You can write about numerous relevant topics and offer style guides. It is a sure way to boost your brand’s visibility online. You can find out the relevant topics using the frequently asked questions sections on Google. Share quality, informative and entertaining content consistently, and you will create a loyal community. The good thing is that you can also repurpose the blog content for sharing on social media channels.
These are just some ways you can optimise your fashion eCommerce website. You can learn about more plausible ways. You need to be persistent and to constantly make an effort to be able to see satisfying results.
