Use these tips to help your clients feel comfortable in the salon chair and to provide the best experience possible to new and regular clients alike.
If you’re a salon owner, your first priority should be to provide clients with the best experiences possible. Due to the nature of a waxing appointment, providing a comfortable environment for your clients is that much more essential. Use these tips to make your waxing clients feel comfortable while improving customer retention rates and taking pride in a job well done.
Create a Cozy Ambience
Clients don’t want to experience a wax on a cold table in a standard room. They’re taking time out of their days to receive a service from you, and they want a spa-like experience. Despite the physical discomfort often associated with a wax, you can provide clients with a cozy ambience to make them more comfortable. This could look like a spa table, heated blankets, soothing music, a glass of water, and diffusing essential oils.
Communicating with your clients as you provide them with their waxing services is essential. If a client is new, describe to them the type of wax you’ve chosen for them and why. Customers will appreciate being educated on what you’re placing on their bodies. Additionally, talk with them as you go through the process. This could involve letting them know that the wax is warming, that you’re about to apply the wax, and that you’re about to remove the wax. Communication builds client trust, which is a key to customer retention.
It’s no secret that a good wax involves proper exfoliation. Without this step, the wax tends to grab the skin when you’re removing the wax. This can cause a lot of pain for clients. Provide new clients with some pre-waxing tips, which should include exfoliation, and ask if they’ve exfoliated before providing them with a service. If they haven’t, take the time to exfoliate them before the wax.
Use these tips to provide clients with comfortable waxing appointments. From prep and salon ambience to communication, every little bit counts. Clients will see the effort you’ve made to provide them with a comfortable experience. Reflect on your salon practices and start implementing these tips today.